The directors also arrive at the exact wrong advice. You cannot fight International resource extraction by making consumer choices as an individual. To address the problem identified by the film, you have to understand the material basis for why it’s happening and then fight that. And I guarantee it is more powerful than consumer choices.

In fact, consumer choice recommendations are a preferred PR strategy handed down by companies and governments (the latter is usually an expression of the former) that do this kind of extraction. It is a false catharsis that reassigns blame from the actual culprits and then resolves the blame by having you do something that they can gladly ignore.

I agree that would be good to see some advocacy for veganism. That has the potential to become a larger social movement even though it is often, incorrectly, framed as just another consumer choice.