Finally a Google product I don’t mind then sending to the graveyard.

At its core, the service charge is about driving change in our industry – helping ensure our business can thrive in challenging economic environments and compensating each member of our team in a more equitable way – in a way that uniformly increasing our food prices doesn’t allow for. 

I don’t understand what the difference is between adding the service charge and increasing prices. Literally no justification for this, just a “trust us, bro”.