Companies will charge what the market will bear. If Netflix increases prices and lowers quality and people keep paying the higher price for lower quality, then Netflix will keep doing it. It’s up to consumers to not pay for enshittification in order to stop it.
The Steam forums actively encourage this kind of bad faith behavior:
when a post gets a new reply it’s moved to the top of the forums. So as long as people are engaging with a post, even if it’s just to make fun of a bigot, it keeps getting pushed back to the top.
Users can “award” posts for various things (helpfull, cool, funny, etc) and users have taken to giving ‘Clown’ awards as a way of making fun of posts. Whenever one of your posts gets an award, you are given Steampoints you can use in the Steam cosmetics store.
This results in every game having bad faith posts “complaining” about wokeness so that people will make fun of them with Clown awards as a way to farm Steampoints. The developer bringing attention to it just helps them get more.