The new data also reveals that 45% of Xbox owners and 41% of PS5 owners are female, too
This really shouldn’t be news and it certainly shouldn’t be surprising to anyone, but yes, new data from Circana shows that—as we told you in 2017—women play video games. In fact, more than half of all Switch owners are women. And a very vocal bunch of idiots are reacting about as well as you’d expect to this “revelation.”
It isn’t surprising, at least with my anecdotal experience, but still higher than I expected. Two girl friends of mine started to play lan parties with us since covid, and I know another that is completely obsessed with Valorant, and another that is equally obsessed with Football Manager.
I tried to find the original study and can’t. The only source that everyone points to is this tweet by the executive director of Circana. Anyone knows where I can find it?