Labeling Starbucks coffee as a premium experience is a bold statement. Did he never drank real coffee? “Oh but it’s premium because our coffee tastes so bad, we just add a lot of sugar and flavors to it so you won’t notice.”
I would actually pay $9 for the premium experience of seeing this CEO getting a cup of boiling hot coffee in his face.
The coffee is not the experience. Everything around that coffee is. The mug, the barista with a smile, the friendly words, the lighting, the music there, the seats, the flower pots, …
Labeling Starbucks coffee as a premium experience is a bold statement. Did he never drank real coffee? “Oh but it’s premium because our coffee tastes so bad, we just add a lot of sugar and flavors to it so you won’t notice.”
I would actually pay $9 for the premium experience of seeing this CEO getting a cup of boiling hot coffee in his face.
The coffee is not the experience. Everything around that coffee is. The mug, the barista with a smile, the friendly words, the lighting, the music there, the seats, the flower pots, …
Labeling all of that a premium experience is a bold statement when talking Starbucks.
probably not, hes probably like mcdonald ceo, he likes this “product”