This company is known for this. To clarify, I mean known for making deliberately inflammatory ads, then showing them as obtrusively or carelessly as possible, because it gets people to post about it.

The only reason their company got popular in the first place was when they put these ads everywhere to piss people off and generate engagement.

https://startupsmagazine.co.uk/article-clickbait-stop-hiring-humans-marketing-campaign-made-artisan-go-viral

“The goal of the campaign was always to rage bait”

This guerrilla marketing approach, combined with traditional media coverage and tactics, led to significant success. Artisan saw a remarkable +197% growth in brand search traffic, quickly establishing itself as the most well-known AI employee creator.