They’ve always designed around ensuring good Linux support with their component choices and support of fwupd, but their marketing focused on being repairable and upgradable, unlike companies like System76, who explicitly sell their laptops as Linux laptops. It seems they’ve recently started advertising their Linux support more, possibly due to their partnership to have Ubuntu pre-installed, possibly due to seeing just how many Linux users they already had or possibly due to the number of people switching from Windows to Linux.
They’ve always designed around ensuring good Linux support with their component choices and support of fwupd, but their marketing focused on being repairable and upgradable, unlike companies like System76, who explicitly sell their laptops as Linux laptops. It seems they’ve recently started advertising their Linux support more, possibly due to their partnership to have Ubuntu pre-installed, possibly due to seeing just how many Linux users they already had or possibly due to the number of people switching from Windows to Linux.