Why it matters: A recent study at Claremont Graduate University has applied machine learning to neurophysiological data, identifying hit songs with an astonishing 97% accuracy.
Read more: ‘Neuroforecasting’: How science can predict the next hit song with 97% accuracy.
Read the Research article.
Discussion on Hacker News.
Memory is funny. Stuff can play in the background and become familiar without you being consciously aware of it.
It would be possible to do this study without contamination by using completely unknown and newly-released songs as a dataset, and checking against future chart data regarding the popularity, or by examining the reaction of an isolated group of people without constant musical bombardment.