I’ve noticed that people often put in near minimum acceptable effort to go optional tasks. The trick seems to be to make the easiest “acceptable” solution, to be an acceptable one.
Shopping carts are another example. The perfect solution is for people to return them to the front of the store. But that’s too much effort for many. They leave them wherever they can dump it. An acceptable one is to return them to collection points. It’s not optimal, but it’s better, and most people will actually do it.
I’ve noticed that people often put in near minimum acceptable effort to go optional tasks. The trick seems to be to make the easiest “acceptable” solution, to be an acceptable one.
Shopping carts are another example. The perfect solution is for people to return them to the front of the store. But that’s too much effort for many. They leave them wherever they can dump it. An acceptable one is to return them to collection points. It’s not optimal, but it’s better, and most people will actually do it.