Ask just about anybody, and they’ll tell you that new cars are too expensive. In the wake of tariffs shaking the auto industry and with the Trump administration pledging to kill the federal EV incentive, that situation isn’t looking to get better soon, especially for anyone wanting something battery-powered. Changing that overly spendy status quo is going to take something radical, and it’s hard to get more radical than what Slate Auto has planned.
Meet the Slate Truck, a sub-$20,000 (after federal incentives) electric vehicle that enters production next year. It only seats two yet has a bed big enough to hold a sheet of plywood. It only does 150 miles on a charge, only comes in gray, and the only way to listen to music while driving is if you bring along your phone and a Bluetooth speaker. It is the bare minimum of what a modern car can be, and yet it’s taken three years of development to get to this point.
But this is more than bargain-basement motoring. Slate is presenting its truck as minimalist design with DIY purpose, an attempt to not just go cheap but to create a new category of vehicle with a huge focus on personalization. That design also enables a low-cost approach to manufacturing that has caught the eye of major investors, reportedly including Jeff Bezos. It’s been engineered and will be manufactured in America, but is this extreme simplification too much for American consumers?
No paint? Sure. No touchscreen? Good.
…No radio? That’s going to absolutely murder their sales.
If they are targeting work trucks - which is where most bare bones trucks go - the buyers already have a bluetooth radio they use all day.
You know what, people can just add their own bluetooth speaker.
I think it’s fine.
This isn’t for everyone, but if it’s easily accessible, I’d have no problem installing a basic CarPlay head unit and speakers in an afternoon.
I think it will depend on if they have lots of USB power conveniently available. Like you could literally make your own stereo with two bluetooth speakers and a phone as long as there’s plenty of USB power and mounting points.
Quite possibly. They’re gambling on a market for a no-frills car existing, but it might just be too small. That’s what killed economy cars the first time.