Essentially, the big issue is that Twitch went from a 70/30 sub split to 50/50 for a lot of its larger creators. Most smaller creators started at 50/50 and once they grew they were able to negotiate better contracts for the 70/30 but it was since then removed.
The biggest issue imo is that streamers don’t fully comprehend the costs of Twitch and say things like “Amazon can afford it” (Quote from a major streamer on the platform). What they fail to realize is that Amazon isn’t running Twitch as a charity and if it continues to not be profitable it could be shut down just like Mixer was.
I am not bootlicking Twitch either, streamers need to eat and taking 50% of a major revenue stream is a difficult pill to swallow.
Yes there was and I agreed with the court of public opinion at first and still disagree with some of the initial terminology it does seem as if Twitch is just attempting to align with YouTube on how it handles ads and sponsors.
YouTube and Twitch both want to make sure the viewer can tell the difference between and AD run by the site and a sponsored segment controlled by the creator. To help with this all YouTube sponsored segments must be the creators own words and not a standard commercial. Its why when its a “word from our sponsor” its an ad read by the creator instead of a commercial for a VPN product.
Can someone who follows Twitch more closely explain the history twitch has with the creators on the platform?
Essentially, the big issue is that Twitch went from a 70/30 sub split to 50/50 for a lot of its larger creators. Most smaller creators started at 50/50 and once they grew they were able to negotiate better contracts for the 70/30 but it was since then removed.
The biggest issue imo is that streamers don’t fully comprehend the costs of Twitch and say things like “Amazon can afford it” (Quote from a major streamer on the platform). What they fail to realize is that Amazon isn’t running Twitch as a charity and if it continues to not be profitable it could be shut down just like Mixer was.
I am not bootlicking Twitch either, streamers need to eat and taking 50% of a major revenue stream is a difficult pill to swallow.
Wasn’t there also some drama recently over Twitch trying to take away/banning sponsorships from the streamers?
Yes there was and I agreed with the court of public opinion at first and still disagree with some of the initial terminology it does seem as if Twitch is just attempting to align with YouTube on how it handles ads and sponsors.
YouTube and Twitch both want to make sure the viewer can tell the difference between and AD run by the site and a sponsored segment controlled by the creator. To help with this all YouTube sponsored segments must be the creators own words and not a standard commercial. Its why when its a “word from our sponsor” its an ad read by the creator instead of a commercial for a VPN product.