Investing time and effort sharing know how and knowledge on a corporate social media was a mistake.

The Internet is intrinsically ephemeral. Data is always a few pulled wires away from going offline. Digital support lifespan is surprisingly short. Those aren’t stone slabs. Even paper lasts longer. The Internet’s strength is the distribution. For the data to endure, you need dedicated resources and individuals. Enthusiasts. Guardians. Professionals. If the responsible organization’s goal is profit, it’s doomed from the start.