They did a great job replacing a highly marketable icon with character, with something that feels like cliche 80’s dial-up geocities days that doesn’t make sense at all, given the terminology of everything…
In other news, you need to log in to use twitter now? lol. Wow, genius
saw this earlier from an old twitter tab, thought my browser had been hijacked with some extension. what an amateurish logo, looks like what a tiny business puts up on their wordpress when they have no designers & are only making a logo because they have to, definitely not what i’d expect from one of the biggest social media sites in the world. elon has been fixated on the whole x thing for literal decades now & that’s the best logo he came up with?
Supposedly this is a temporary logo until they can create a more permanent one. It literally came from some random that tweeted at him (X’d at him? Lol). He asked for submissions and just chose one, maybe he accidentally laid off all the graphic designers.
Rebranding was so urgent that he didn’t wait for a finished logo? I have to admit, I’m baffled. With his other changes I can at least imagine a thought process behind it, this one seems to be something he just woke up and decided to do all of a sudden.
It becomes a lot easier to understand when you remember that he might just be kinda stupid :)
He’s not, though. He’s had plenty of successful companies that have done some pretty amazing things, and he’s become a multi-hundred-billionaire starting from a relatively extremely small amount of seed funding.
I suspect that his successes in other fields may have led him to think he would be just as good at running a social media company, which isn’t going so well for him.
- Offer to buy Twitter for $44 billion
- Try to back out when Twitter says “ok lol”
- Get forced to complete the purchase
- Saddle Twitter with the debt you now have as a result of buying Twitter
- Invite all the previously-banned bigots and hatemongers back on the site
- Make your staff’s lives hell, including bullshit ‘performance’ stuff like checking how many lines-of-code they write, so most of them are either fired or leave on their own
- Raise API prices sky-high, get ridiculed
- Lock everything behind user log-in, logged-out users can’t see anything
- Rate-limit how many things logged-in users can do
- Break widgets
- Was once the public square of the internet, now weather services are moving to Mastodon
- “why are we still losing money >:(”
- Initiate a half-assed rebrand to “X” but the logo, 𝕏, is literally just a mathematical symbol. Who needs copyright on your billion dollar company’s brand identity, eh?
Whoa, be careful everyone, these are the slick moves of a master genius!
It’s entirely possible that he was smart, I’m sure he was to an extent, but I believe that Space X and Tesla have better structures in places for managing/limiting Musk’s direct influence, and I also believe that, like many of the super rich, he’s succumbed to a form of right-wing brain rot over the years. His brain is now smooth and toxic.
I literally said in the comment that you’re responding to that Musk isn’t good at running Twitter.
It’s a little worse than ‘not going well’, is my point.
He bought a company that got bought by PayPal. He didn’t build anything he didn’t run anything. He bought an existing company that got bought out. At SpaceX and Tesla they have entire structures created to stop Elon from fucking up shit and to manage him. If you need your company organized to manage the owner and stop them from fucking shit up you don’t get to claim to be smart or to build amazing stuff. In every case it’s the engineers that build amazing things despite Elon’s involvement. Elon himself is an idiot.
If Elon’s an idiot who doesn’t do anything, then why are so many of his companies successful at the revolutionary things they try? How’s Blue Origin doing with its rockets, for example?
I think there’s a very clear theme of “I don’t like this person therefore I believe he has no positive qualities whatsoever” going on here.
Because he’s a rich fuck who inherited emerald mine money to get his start, and he got lucky with his first buys and got an in with other rich fucks, and he buys good companies and sometimes he doesn’t wreck them?
He didn’t build any of it.
While he obviously has some intelligence, he’s still very much an idiot. One just has to look at his immature and mostly incoherent public relations and business decisions to see that. Further, as smart as he thinks he is, he’s not designing rockets. He pays much smarter people than him to do that for him.
People will often say that very rich people MUST be extremely intelligent, after all - they have more money than you!
I would counter that sociopathy and the ability to work with a complete lack of morals is what allows people to truly become wealthy. There’s no such thing as an ethical billionaire.
Uh the just world fallacy it’s strong in you.
The decision probably involved a big line of cocaine
Or two overlapping lines of cocaine!
Wow get this genius some venture capital funding
man, the whole elon musk/twitter situation seems less & less real the more it plays out
what an amateurish logo, looks like what a tiny business puts up on their wordpress when they have no designers & are only making a logo
To me it looks legitimately confusingly like the xorg logo, which ironically you usually see on a Linux system only when the config to display the correct logo for something is missing or invalid.
I wonder how many (e)X-twitter users there will be after this change.
Even Mastodon’s old lingo "toot"ing sounds more trendy than "x"ing a comment.
"x"ing a comment.
Excreting.
If you remember back to your birthday cards as a kid when your loved ones put XOXO in the card… X is kisses.
So Xing is pronounced Kissing!
Don’t tweet it, just exit.
The X isn’t kisses. The X stand for closes eyes and the O is an open mouth, hence XO = kiss emote and XOXO is the plural
KILL IT
KILL IT WITH FIRE!!!
RIP AND TEAR
yeah, well, even the @twitter account now has the X logo.
x.com redirects to twitter.com as well.
Wonder if Businesses will replace the twitter logo in their windows as well.
At this time, many businesses are indeed probably replacing their twitter logo, with either Mastodon, threads, or nothing as a replacement
Wonder if Businesses will replace the twitter logo in their windows as well.
I doubt they will for a while at least. This change was so sudden that a lot of people will just not know what X is. It doesn’t look like a social media icon and a lot of people will just not be familiar with it.
It’s also horribly forgettable, even if I did use X regularly, I might just forget what the icon looked like out of context.
AKA Twitter is now Fucked?
Was there a time it wasn’t?
There was a time they let people send Tweets through SMS. It almost made sense back then.
No it isn’t.
No… No it’s not… But you can imagine what’d be like if it was, right?
Brilliant.
