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It always comes down to the money. Reddit uses aren’t the customers, they’re the product!
If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.
This underlines the fact that a two day blackout won’t have any significant effect on reddit. But when advertisers decrease their spend, that’s when it’s going to hurt.
Hey everyone, since this is a major event, we’re trying to keep things tidy on our instance and centralize the reddit situation. Please see the Megathread on beehaw at: https://beehaw.org/post/550898