X offered Vaught a few alternative usernames to consider—@musicfan, @musicmusic, @music123, or @musiclover—none of which appealed to Vaught.

You don’t say lol.

And that’s why corporate social media is so sticky: your average user doesn’t care WHAT is done to them and the most they’ll maybe do is grumble slightly and spend a little less money, but won’t actually bother to do anything or make any changes, or go somewhere else.