The price of an individual YouTube Premium subscription is increasing by $2 to $13.99 per month in the US for new and current customers.
This price increase is live for new subscribers as seen on youtube.com/premium. Instead of $11.99, YouTube Premium now costs $13.99/month. Meanwhile, it’s $18.99 if you’re subscribing from the iOS YouTube app.
It’s just like the old adage that history repeats itself. All the streaming companies are starting to do the exact same damn thing cable did. They’re starting to bloat their own products and expense them completely out of normal working schmoes price bracket.
The early 2000s was Paradise for cord cutters. The whole purpose of moving away from cable was the smaller individualized payments. Now if I want to watch all my shows legally I’m approaching cable tv package prices again. I’ll be damned if I ever get trapped into that cycle again. Now the streaming networks are bombarding us with advertisements that compare the cable was when I cut cord 20 years ago. And they’re slowly getting worse.
Still better than cable ever was. No long term contracts, extra fees on bills, tons of useless channels and tons of ads.
I think people forget how bad cable TV actually is if they haven’t used it for a while.
The month to month contracts for streaming content will go away soon.
I don’t see the value in complaining about things that haven’t happened yet.
The general direction that streaming services have been taking in recent times is clear, though: Raising prices, locking down account sharing, splitting up the content across too many different providers and introducing advertisement in cheaper plans. Sounds pretty cable-y to me.
The early 2000s was before streaming was ever a thing. Netflix was still sending DVDs in the mail en masse.
I just canceled the Netflix account I have had since 2002.
They were great once…
“Not enough people are paying at $11.99. We need to charge more.”
Just because landlords think they can push through 16% price hikes doesn’t mean everyone got a 16% raise. So they’re trying to steer people from uBO by … enticing them with higher prices?
I think they know people who aren’t paying already won’t buy it, so they are raising prices on those that found enough value in it to use it. There is YouTube music bundled with it that some like, so seems like smart strategy to me.
In reality they are going to find the limit where paying customers are no longer willing to be.
I have revanced and newpipe, and was still willing to pay as I get a TON of value out of YouTube. Im totally willing to not pay if they insist, however 🙂
I need to have a serious talk about this with my girlfriend. I didn’t realize she was paying so much for our YT Premium plan.
These prices are getting ridiculous.
Of course they are. Because literally everyone and everything is screwing all of us who aren’t super rich.
“We need to be inflation winners”
Actual line from the C-level strategy meeting at my company.
I’m fairly certain we’re not alone.
Next; let’s talk about how recessions are made….
I’ll continue to pay for it… it’s the only streaming service that I consider essential to pay for. I’ll dump everything else before I dump this.
The funny thing is that I used to have YouTube premium bundled with Google play music, but I had to cancel after they killed it. YouTube music was just a terrible experience coming after GPM (lost a lot of songs in transfer, unable to play only liked songs by certain artists, uploaded music locked in jail and unable to be mixed into playlists, etc…). I felt like I had to voice my complaint by canceling YouTube music, which I could only do by getting rid of YouTube premium as well. How else do you protest a product that got bundled onto something else you already used? Anyway, I would buy a cheaper premium tier if it didn’t include useless YouTube music.
Same. I used GPM, then when they added YouTube Premium, I used that too. When they killed GPM in favor of YTM, I dropped the entire service.
Between GPM shutdown, Crunchyroll’s terrible forced UIX change, and Netflix doing a complete 180 on all of their pro-consumer stances, I decided to say fuck it to all of them and spin up my own home media server.
I use YouTube all the time and was legitimately thinking of subscribing to premium. Guess I’m sticking to ReVanced lol
Worst thing to do if they’re also trying to block adblockers.
Um, I’ve been paying $15.99. When was it $11?
You’ve been paying the Apple Tax!
Between rising prices and music disappearing from various services I canceled all my music streaming services and use Plexamp. Rip your own music and stream for free, all you need is a computer that stays on at home
I wish they would offer an option without YT Music. I’m happy to pay for YouTube without adverts, but it annoys me that I’m paying for a music service that I don’t use and I reckon they only bundle it in to fluff the subscriber numbers for the service.
I really doubt music is a serious expense, it’s basically just a shallow reskin of the main app. It’s like complaining YouTube Kids is bundled with premium.
Yeah they keep changing the structure of the plan. Music used to be a separate package I think? That was years ago.
I wouldn’t call it fluff though :P I (initially) got it specifically for the music, and that’s what gets the most use from my family :) I guess that doesn’t make it any less fluff for you though. I agree that it should be a separate package.
I have music or whatever it’s called now because I music and red together where the same price as just red. I still have it because I use YouTube more than streaming services like Netflix and don’t mind supporting creators I’m watching. I use some of the features of premium on the app on my phone and fire stick too which could be worked around but would be a hassle.
For a vast majority of people who mainly view YouTube as a free service I highly doubt they’d be willing to pay $7 a month let alone $14. A large portion of their viewer base is kids and they aren’t going to pay. Maybe if they add stickers or whatever TikTok is going nuts over as part of the monthly sub.
Very thankful I was grandfathered in with my the original promo price for google play music.
Existing subscribers will start to see the new pricing with their next billing cycle. An upcoming email will explain the changes. Those who were grandfathered in five years ago (with Google Play Music and/or YouTube Red) will get three additional months at their current rate.
Every new YouTube headline makes me feel better about hopping on the early bird pricing of Google Play Music.
It’s been forever since I’ve used a paid YouTube subscription. I didn’t realize how much it has increased.
YouTube Red – Family membership
Billed Monthly starting Oct 21, 2017 $14.99deleted by creator
